{"title":"Edc Belts","description":"","products":[{"product_id":"hero-flag-groove-belt-black-deep-stone","title":"Hero Flag Groove Belt Black\/Deep Stone","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690062196971,"sku":"GROLIFE1338","price":20.99,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690062229739,"sku":"GROLIFE1338","price":20.99,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690062262507,"sku":"GROLIFE1338","price":20.99,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690062295275,"sku":"GROLIFE1338","price":20.99,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690062328043,"sku":"GROLIFE1338","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/HeroFlagBeltBLKGRYView1.1979_8a5e53b8-0c34-4dc6-8783-e11c2a395ef6-scaled.png?v=1780471413"},{"product_id":"hero-flag-groove-belt-black-black","title":"Hero Flag Groove Belt Black\/Black","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690062491883,"sku":"GROLIFE1337","price":20.99,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690062524651,"sku":"GROLIFE1337","price":20.99,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690062557419,"sku":"GROLIFE1337","price":20.99,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690062590187,"sku":"GROLIFE1337","price":20.99,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690062622955,"sku":"GROLIFE1337","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/HeroFlagBeltBLKBLKView1.1980_553fa5c9-00e0-4c2d-8544-4db0cc480082-scaled.png?v=1780471415"},{"product_id":"groove-belt-max-leather-brown","title":"Groove Belt® Max Leather - Brown","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOld world style. New world tech. A leather belt that actually stretches.\u003cbr\u003e\u003cbr\u003eThis is the leather belt for people who hate leather belts. You get premium full-grain leather on the outside and our proprietary stretch tech on the inside with our famous quick buckle design. It looks great with a suit, but feels like you're wearing gym shorts.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003ePremium full-grain leather\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003eHidden stretch comfort\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003eClean, secure, fast on off closure\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eStrap excess securely hidden behind outer webbing. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003e94-year No BS Groove Guarantee\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"text-align: left;\"\u003e\u003cem\u003eWe recommend OG Belt owners select one size larger than their OG belt size.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 33\" - S","offer_id":48690168824043,"sku":"GROLIFE1358","price":23.99,"currency_code":"USD","in_stock":true},{"title":"32\" - 37\" - M","offer_id":48690168856811,"sku":"GROLIFE1358","price":23.99,"currency_code":"USD","in_stock":true},{"title":"36\" - 41\" - L","offer_id":48690168889579,"sku":"GROLIFE1358","price":23.99,"currency_code":"USD","in_stock":true},{"title":"40\" - 45\" - XL","offer_id":48690168922347,"sku":"GROLIFE1358","price":23.99,"currency_code":"USD","in_stock":true},{"title":"45\" - 50\" - XXL","offer_id":48690168955115,"sku":"GROLIFE1358","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/BrownMaxView_1_2-scaled.png?v=1780471534"},{"product_id":"groove-belt-max-leather-black","title":"Groove Belt® Max Leather - Black","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOld world style. New world tech. A leather belt that actually stretches.\u003cbr\u003e\u003cbr\u003eThis is the leather belt for people who hate leather belts. You get premium full-grain leather on the outside and our proprietary stretch tech on the inside with our famous quick buckle design. It looks great with a suit, but feels like you're wearing gym shorts.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003ePremium full-grain leather\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003eHidden stretch comfort\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003eClean, secure, fast on off closure\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eStrap excess securely hidden behind outer webbing. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003e94-year No BS Groove Guarantee\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"text-align: left;\"\u003e\u003cem\u003eWe recommend OG Belt owners select one size larger than their OG belt size.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 33\" - S","offer_id":48690169676011,"sku":"GROLIFE1357","price":23.99,"currency_code":"USD","in_stock":true},{"title":"32\" - 37\" - M","offer_id":48690169708779,"sku":"GROLIFE1357","price":23.99,"currency_code":"USD","in_stock":true},{"title":"36\" - 41\" - L","offer_id":48690169741547,"sku":"GROLIFE1357","price":23.99,"currency_code":"USD","in_stock":true},{"title":"40\" - 45\" - XL","offer_id":48690169774315,"sku":"GROLIFE1357","price":23.99,"currency_code":"USD","in_stock":true},{"title":"45\" - 50\" - XXL","offer_id":48690169807083,"sku":"GROLIFE1357","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/BlackMaxMain_2-scaled.png?v=1780471535"},{"product_id":"groove-belt-walnut-mossy-oak-bottomland","title":"Groove Belt Walnut\/Mossy Oak Bottomland","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690173444331,"sku":"GROLIFE1325","price":20.99,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690173477099,"sku":"GROLIFE1325","price":20.99,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690173509867,"sku":"GROLIFE1325","price":20.99,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690173542635,"sku":"GROLIFE1325","price":20.99,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690173575403,"sku":"GROLIFE1325","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Bottomland_Belt_Walnut_View02-scaled_cbe505db-0c01-49be-bd88-bb88a966507d.png?v=1780471537"},{"product_id":"groove-belt-walnut-mossy-oak-bottomland-2","title":"Groove Belt Walnut\/Mossy Oak Bottomland","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690174656747,"sku":"GROLIFE1344","price":20.99,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690174689515,"sku":"GROLIFE1344","price":20.99,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690174722283,"sku":"GROLIFE1344","price":20.99,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690174755051,"sku":"GROLIFE1344","price":20.99,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690174787819,"sku":"GROLIFE1344","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Bottomland_Belt_Walnut_View02-scaled.png?v=1780471539"},{"product_id":"groove-belt-walnut-dark-earth","title":"Groove Belt Walnut\/Dark Earth","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690175607019,"sku":"GROLIFE1333","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690175639787,"sku":"GROLIFE1333","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690175672555,"sku":"GROLIFE1333","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690175705323,"sku":"GROLIFE1333","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690175738091,"sku":"GROLIFE1333","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Walnut_BRN_OG_Belt_View_1-scaled.png?v=1780471541"},{"product_id":"groove-belt-walnut-base-camp-green","title":"Groove Belt Walnut\/Base Camp Green","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. 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Perfect for the airport.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\"\u003eLightweight composite buckle\u003c\/li\u003e \u003cli aria-level=\"1\"\u003eTough, structured webbing\u003c\/li\u003e \u003cli aria-level=\"1\"\u003eAirport friendly\u003c\/li\u003e \u003cli aria-level=\"1\"\u003e94-Year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"23\" - 27\" - XS","offer_id":48690198184171,"sku":"GROLIFE1293","price":19.49,"currency_code":"USD","in_stock":true},{"title":"28\" - 32\" - S","offer_id":48690198216939,"sku":"GROLIFE1293","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690198249707,"sku":"GROLIFE1293","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690198282475,"sku":"GROLIFE1293","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690198315243,"sku":"GROLIFE1293","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Navy_Ultra_Belt_V2_View_1-scaled_9833299a-f3b5-461b-86b2-9bd93bac67ec.png?v=1780471566"},{"product_id":"groove-belt-ultra-abyss-navy-2","title":"Groove Belt Ultra - Abyss Navy","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp\u003eThe ultimate adventure belt. 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Perfect for the airport.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\"\u003eLightweight composite buckle\u003c\/li\u003e \u003cli aria-level=\"1\"\u003eTough, structured webbing\u003c\/li\u003e \u003cli aria-level=\"1\"\u003eAirport friendly\u003c\/li\u003e \u003cli aria-level=\"1\"\u003e94-Year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"23\" - 27\" - XS","offer_id":48690198446315,"sku":"GROLIFE1301","price":19.49,"currency_code":"USD","in_stock":true},{"title":"28\" - 32\" - S","offer_id":48690198479083,"sku":"GROLIFE1301","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690198511851,"sku":"GROLIFE1301","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690198544619,"sku":"GROLIFE1301","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690198577387,"sku":"GROLIFE1301","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Navy_Ultra_Belt_V2_View_1_677dd02b-f828-4774-94ca-b93c1ec7f929-scaled.png?v=1780471568"},{"product_id":"groove-belt-gun-metal-mossy-oak-bottomland","title":"Groove Belt Gun Metal\/Mossy Oak Bottomland","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690201755883,"sku":"GROLIFE1327","price":20.99,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690201788651,"sku":"GROLIFE1327","price":20.99,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690201821419,"sku":"GROLIFE1327","price":20.99,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690201854187,"sku":"GROLIFE1327","price":20.99,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690201886955,"sku":"GROLIFE1327","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Bottomland_Belt_GunMetal_View02-scaled_1e63c85a-b375-4253-bc89-3a98fd40f6f5.png?v=1780471570"},{"product_id":"groove-belt-gun-metal-mossy-oak-bottomland-2","title":"Groove Belt Gun Metal\/Mossy Oak Bottomland","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690202083563,"sku":"GROLIFE1343","price":20.99,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690202116331,"sku":"GROLIFE1343","price":20.99,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690202149099,"sku":"GROLIFE1343","price":20.99,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690202181867,"sku":"GROLIFE1343","price":20.99,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690202214635,"sku":"GROLIFE1343","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Bottomland_Belt_GunMetal_View02_7cc9004b-184b-4a3f-a42b-e81197e7582d-scaled.png?v=1780471571"},{"product_id":"groove-belt-gun-metal-deep-stone","title":"Groove Belt Gun Metal\/Deep Stone","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690202378475,"sku":"GROLIFE1330","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690202411243,"sku":"GROLIFE1330","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690202444011,"sku":"GROLIFE1330","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690202476779,"sku":"GROLIFE1330","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690202509547,"sku":"GROLIFE1330","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/GM_DSG_OG_Belt_View_1-scaled.png?v=1780471573"},{"product_id":"groove-belt-gun-metal-dark-earth","title":"Groove Belt Gun Metal\/Dark Earth","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690202706155,"sku":"GROLIFE1339","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690202738923,"sku":"GROLIFE1339","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690202771691,"sku":"GROLIFE1339","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690202804459,"sku":"GROLIFE1339","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690202837227,"sku":"GROLIFE1339","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/GM_BRN_OG_Belt_View_1-scaled.png?v=1780471575"},{"product_id":"groove-belt-gun-metal-black","title":"Groove Belt Gun Metal\/Black","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690206081259,"sku":"GROLIFE1332","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690206114027,"sku":"GROLIFE1332","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690206146795,"sku":"GROLIFE1332","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690206179563,"sku":"GROLIFE1332","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690206212331,"sku":"GROLIFE1332","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/GM_BLK_OG_Belt_View_1-scaled.png?v=1780471576"},{"product_id":"groove-belt-gun-metal-base-camp-green","title":"Groove Belt Gun Metal\/Base Camp Green","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690206867691,"sku":"GROLIFE1351","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690206900459,"sku":"GROLIFE1351","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690206933227,"sku":"GROLIFE1351","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690206965995,"sku":"GROLIFE1351","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690206998763,"sku":"GROLIFE1351","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/GM_Green_OG_Belt_View_1-scaled.png?v=1780471578"},{"product_id":"groove-belt-gun-metal-abyss-navy","title":"Groove Belt Gun Metal\/Abyss Navy","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690207129835,"sku":"GROLIFE1348","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690207162603,"sku":"GROLIFE1348","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690207195371,"sku":"GROLIFE1348","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690207228139,"sku":"GROLIFE1348","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690207260907,"sku":"GROLIFE1348","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/GM_Navy_OG_Belt_View_1-scaled.png?v=1780471580"},{"product_id":"groove-belt-carbon-fiber-deep-stone","title":"Groove Belt Carbon Fiber\/Deep Stone","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690207817963,"sku":"GROLIFE1340","price":22.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690207850731,"sku":"GROLIFE1340","price":22.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690207883499,"sku":"GROLIFE1340","price":22.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690207916267,"sku":"GROLIFE1340","price":22.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690207949035,"sku":"GROLIFE1340","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/CF_DSG_OG_Belt_View_1-scaled.png?v=1780471581"},{"product_id":"groove-belt-carbon-fiber-dark-earth","title":"Groove Belt Carbon Fiber\/Dark Earth","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690211455211,"sku":"GROLIFE1342","price":22.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690211487979,"sku":"GROLIFE1342","price":22.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690211520747,"sku":"GROLIFE1342","price":22.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690211553515,"sku":"GROLIFE1342","price":22.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690211586283,"sku":"GROLIFE1342","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/CF_BRN_OG_Belt_View_1-scaled.png?v=1780471583"},{"product_id":"groove-belt-carbon-fiber-black","title":"Groove Belt Carbon Fiber\/Black","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690214043883,"sku":"GROLIFE1335","price":22.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690214076651,"sku":"GROLIFE1335","price":22.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690214109419,"sku":"GROLIFE1335","price":22.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690214142187,"sku":"GROLIFE1335","price":22.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690214174955,"sku":"GROLIFE1335","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/CF_BLK_OG_Belt_View_1-scaled.png?v=1780471585"},{"product_id":"groove-belt-carbon-fiber-abyss-navy","title":"Groove Belt Carbon Fiber\/Abyss Navy","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690214437099,"sku":"GROLIFE1352","price":22.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690214469867,"sku":"GROLIFE1352","price":22.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690214502635,"sku":"GROLIFE1352","price":22.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690214535403,"sku":"GROLIFE1352","price":22.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690214568171,"sku":"GROLIFE1352","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/CF_Navy_OG_Belt_View_1-scaled.png?v=1780471586"},{"product_id":"groove-belt-bronze-dark-earth","title":"Groove Belt Bronze\/Dark Earth","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690218107115,"sku":"GROLIFE1336","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690218139883,"sku":"GROLIFE1336","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690218172651,"sku":"GROLIFE1336","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690218205419,"sku":"GROLIFE1336","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690218238187,"sku":"GROLIFE1336","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Bronze_BRN_OG_Belt_View_1-scaled.png?v=1780471588"},{"product_id":"groove-belt-black-mossy-oak-bottomland","title":"Groove Belt Black\/Mossy Oak Bottomland","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690218893547,"sku":"GROLIFE1324","price":20.99,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690218926315,"sku":"GROLIFE1324","price":20.99,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690218959083,"sku":"GROLIFE1324","price":20.99,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690218991851,"sku":"GROLIFE1324","price":20.99,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690219024619,"sku":"GROLIFE1324","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Bottomland_Belt_BLK_View02-scaled_b9e31ec3-ad70-4d3a-bb3c-54e62e359542.png?v=1780471590"},{"product_id":"groove-belt-black-mossy-oak-bottomland-2","title":"Groove Belt Black\/Mossy Oak Bottomland","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690222760171,"sku":"GROLIFE1341","price":20.99,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690222792939,"sku":"GROLIFE1341","price":20.99,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690222825707,"sku":"GROLIFE1341","price":20.99,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690222858475,"sku":"GROLIFE1341","price":20.99,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690222891243,"sku":"GROLIFE1341","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/Bottomland_Belt_BLK_View02-scaled.png?v=1780471591"},{"product_id":"groove-belt-black-kryptek-typhon","title":"Groove Belt Black\/Kryptek Typhon","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690223775979,"sku":"GROLIFE1326","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690223808747,"sku":"GROLIFE1326","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690223841515,"sku":"GROLIFE1326","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690223874283,"sku":"GROLIFE1326","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690223907051,"sku":"GROLIFE1326","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/TyphonBeltView_1-scaled_32a04e45-5c82-4dac-92d6-066a37c4d8ef.png?v=1780471593"},{"product_id":"groove-belt-black-kryptek-typhon-2","title":"Groove Belt Black\/Kryptek Typhon","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690224267499,"sku":"GROLIFE1345","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690224300267,"sku":"GROLIFE1345","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690224333035,"sku":"GROLIFE1345","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690224365803,"sku":"GROLIFE1345","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690224398571,"sku":"GROLIFE1345","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/TyphonBeltView_1_b81d3c86-5a25-4729-ba12-eccfc5a9b04a-scaled.png?v=1780471594"},{"product_id":"groove-belt-black-deep-stone","title":"Groove Belt Black\/Deep Stone","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690224562411,"sku":"GROLIFE1334","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690224595179,"sku":"GROLIFE1334","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690224627947,"sku":"GROLIFE1334","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690224660715,"sku":"GROLIFE1334","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690224693483,"sku":"GROLIFE1334","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/BLK_DSG_OG_Belt_View_1-scaled.png?v=1780471595"},{"product_id":"groove-belt-black-black","title":"Groove Belt Black\/Black","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690224857323,"sku":"GROLIFE1331","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690224890091,"sku":"GROLIFE1331","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690224922859,"sku":"GROLIFE1331","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690224955627,"sku":"GROLIFE1331","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690224988395,"sku":"GROLIFE1331","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/BLK_BLK_OG_Belt_View_1-scaled.png?v=1780471597"},{"product_id":"groove-belt-black-base-camp-green","title":"Groove Belt Black\/Base Camp Green","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690228232427,"sku":"GROLIFE1353","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690228265195,"sku":"GROLIFE1353","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690228297963,"sku":"GROLIFE1353","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690228330731,"sku":"GROLIFE1353","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690228363499,"sku":"GROLIFE1353","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/BLK_Green_OG_Belt_View_1-scaled.png?v=1780471599"},{"product_id":"groove-belt-black-abyss-navy","title":"Groove Belt Black\/Abyss Navy","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690229182699,"sku":"GROLIFE1350","price":19.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690229215467,"sku":"GROLIFE1350","price":19.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690229248235,"sku":"GROLIFE1350","price":19.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690229281003,"sku":"GROLIFE1350","price":19.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690229313771,"sku":"GROLIFE1350","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/BLK_Navy_OG_Belt_View_1-scaled.png?v=1780471600"},{"product_id":"bone-collector-patriot-black-black-groove-belt","title":"Bone Collector Patriot Black\/Black Groove Belt™","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e \u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003cem\u003eThe Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"28\" - 32\" - S","offer_id":48690270339307,"sku":"GROLIFE1349","price":22.49,"currency_code":"USD","in_stock":true},{"title":"33\" - 36\" - M","offer_id":48690270372075,"sku":"GROLIFE1349","price":22.49,"currency_code":"USD","in_stock":true},{"title":"37\" - 40\" - L","offer_id":48690270404843,"sku":"GROLIFE1349","price":22.49,"currency_code":"USD","in_stock":true},{"title":"41\" - 50\" - XL","offer_id":48690270437611,"sku":"GROLIFE1349","price":22.49,"currency_code":"USD","in_stock":true},{"title":"51\" - 60\" - XXL","offer_id":48690270470379,"sku":"GROLIFE1349","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/BoneCollectorFlagBeltBLKView1-scaled.png?v=1780471641"},{"product_id":"bone-collector-midnight-black-thin-ring","title":"Bone Collector Midnight Black Thin Ring","description":"\u003ch5\u003eWhy It's the Best in the World\u003c\/h5\u003e\u003cp\u003eTake on your adventure while wearing an official Bone Collector Groove ring! 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The medical grade silicone keeps your ring flexible, while maintaining durability and safety at the highest level.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"4","offer_id":48690270830827,"sku":"GROLIFE1212","price":11.99,"currency_code":"USD","in_stock":true},{"title":"5","offer_id":48690270863595,"sku":"GROLIFE1212","price":11.99,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":48690270896363,"sku":"GROLIFE1212","price":11.99,"currency_code":"USD","in_stock":true},{"title":"7","offer_id":48690270929131,"sku":"GROLIFE1212","price":11.99,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":48690270961899,"sku":"GROLIFE1212","price":11.99,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":48690270994667,"sku":"GROLIFE1212","price":11.99,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":48690271027435,"sku":"GROLIFE1212","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/4645\/1947\/files\/BONE_COL_TN_BLK_BLK_1.png?v=1780471642"},{"product_id":"bone-collector-midnight-black-ring","title":"Bone Collector Midnight Black Ring","description":"\u003ch5\u003eWHY IT'S THE BEST IN THE WORLD\u003c\/h5\u003e\u003cp\u003eThe ring that started it all. 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